Search Engine Optimisation

Search Engine Optimisation

There’s a lot of talk, hype and self-proclaimed experts out there talking SEO.

The truth of the matter is, only Google knows exactly what criteria its ever-changing Algorithm uses to rank Websites.

To me the rule is simple, try as best as you can for as long as possible to Post useful and as far as possible original Content, and your Ranking should improve over time.

The reason is basic, Google’s value as a Search Engine depends on its ability to provide the most accurate information to Users, and if you fill this need well within your niche, then it stands to reason the Google will notice your Website.

Ultimately, there is no secret ‘game plan’ that will ‘beat’ the Google Algorithm which is constantly being fine-tuned. Just provide useful original content consistently and in accordance with SEO Best

Practice and you should do reasonably well on Google.

As far as SEO Best Practice is concerned, this refers to what I would consider the minimum boxes your Website and Blog Posts must tick in order to stand a decent chance of performing well on Search Engines.

These practices are implemented at two levels:

i) Your Website;

(ii) Individual Blog Posts.

Lets look at each in turn, and remember to refer to the Blogging Glossary above, if you dont understand a term.

Website SEO

Keyword Research

Decent Website SEO begins with Keyword research which should be based on your Blog’s subject matter taken together with the phrases people are using online to search for it.

Google is the best resource for Keyword research and with two of its free tools: Google AdWords Keyword Planner and Google Trends you will be able to find the right Keywords to use on your Website in order that it can be identified as relevant by the Google Search Engine for people searching for the type of Content in your niche.

Title tags

The Title Tag tells search engines what the page is about and that the page on your website is relevant for that keyword or keyword phrase. In search results, search engines will highlight your keyword phrases if a user has typed in a search using your Keywords:


Example of a Title Tag in Google:

Meta descriptions

Meta descriptions describe or summarise the content of your Post, establishing its relevance and are important in getting users to click on the link that will take them to your Website.

Example of Meta description In Google:

The Google Search Engine also scans your Website’s Theme Header for the type of Content you Post on your Blog. So you can also enter your Website’s Keywords and Meta description in your Theme Header so it can be identified by Google for improved Search Engine results.

Lets move onto SEO Best Practice on Individual Blog Posts.

Blog Post SEO

The Key to good Blog Post SEO is original unique Content utilising your chosen Keywords. Its also important to use Headings (H1 and H2) to separate different sections of your Blog Post.
Anchor text Links to related Content on your Website and reputable external Sites will also help boost traffic to your site and Google rankings, and be sure to use Alt Text to describe images that you use in your Posts so they can be found more easily on the Web.

Last but not least, your Posts should obviously be grammatically correct and easy to read.


All in all, SEO is not an exact Science, and rather than becoming obsessed with SEO and Google’s Algorithm, it would be better to implement basic SEO on your Blog using standard Free Plugins like Yoast to optimise your chances on Google over time as your Website becomes more established online.

Its important to remember that the Google Algorithm is constantly changing, so to avoid over-reliance on Google and SEO which could change your ranking on any given day, there are ways you can take your destiny into your own hands in order to raise awareness for your Blog.

For more effective Blogging Tips, you can get your copy of our Blogger’s Guide here.

All the best for 2019.



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